Patron
RIDDHI ADLAKHA
Global Head Digital Marketing
Tata Consultancy Services
Global Head Digital Marketing – Riddhi, is a proud custodian of this decade's fastest growing
brand in the Digital and IT Services industry. She is instrumental in the $16.8 billion growth in
TCS's brand value in 2022. She has driven brand awareness among executives by 2X to 84 %
in the same period. By leading innovation programs and strategies in TCS , she has helped
transform journeys of how Retailers, FMCG's, Travel, Transport and Hospitality industries
operate today.
Through centrally driving fast decision-making process and propelling the change, her "Digital first" approach is a combination of keeping the customer at center and the use of digital technology to reimagine the outcomes that matter. With 'customer focused' strategy, superior execution, investments in building newer capabilities and sustained focus on research and innovation over the last decade, she has positioned the team to capitalize on the multi-year technology transformation opportunities that lie ahead. A firm believer in the power of storytelling, Riddhi believes TCS ' journey needs to be told vigorously and effectively.
Through centrally driving fast decision-making process and propelling the change, her "Digital first" approach is a combination of keeping the customer at center and the use of digital technology to reimagine the outcomes that matter. With 'customer focused' strategy, superior execution, investments in building newer capabilities and sustained focus on research and innovation over the last decade, she has positioned the team to capitalize on the multi-year technology transformation opportunities that lie ahead. A firm believer in the power of storytelling, Riddhi believes TCS ' journey needs to be told vigorously and effectively.