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Role Players 2019

Smita Gupta

Senior Director of Regional Marketing, Asia Pacific

Smita is Senior Director of Regional Marketing, Asia Pacific at Finastra, one of the world's largest financial technology companies. She drives Finastra's visibility, sales performance and revenue generation across the region. Smita champions the use of innovative technology in financial services, strategic collaboration within the Fintech ecosystem, as well as the creation of diverse and inclusive workplaces.

In creating a strategic marketing function from the bottom up, Smita's team has propelled the Asia Pacific business to the top position globally for new license revenue. She initiated the creation of the first APAC Future of Banking Center of Excellence for Finastra at Cyberport in Hong Kong, with McKinsey & Company as Finastra's knowledge partner.

Recognized as an influential thought leader, Smita frequently contributes to leading industry publications such as Enterprise Innovation, Techwire Asia, Mumbrella and HRM Asia. And also publishes blog posts on a variety of topics including Open Banking, Fintech trends, innovation and digital transformation.

Smita launched and hosts The Finastra 12 PM Talk Show - a monthly conversation series with industry leaders, renowned speakers and banking experts. Smita is also the regional sponsor of Diversity and Inclusion program at Finastra. She is currently mentoring with the Singapore Management University CMO Council mentorship program.

Smita joined Finastra from Tata Communications, where her role was Head of Strategy and Marketing for Asia Pacific. She was appointed to the Asia Pacific Advisory Board of the CMO Council in 2012. Smita graduated with an MBA from Ohio University, USA and a Bachelor of Economics from Delhi University, India.