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Role Players 2019

Firdaus Shariff

VP - Global Marketing, Demand Programs

Firdaus Shariff is SAP's Vice President of Global Marketing, running their Demand Programs and Engagement initiatives. She is a member of the Global Experiential MarketingLeadership team.

Firdaus has been with SAP since January 2011, and most recently held the joint roles of Head of Marketing for EMEA South and Marketing Director for MENA, where she was responsible for the overall strategy and development of the marketing function. In her current role, Firdaus is responsible for digital demand generation initiatives that create and accelerate pipeline and revenue contribution to the business. Her team drivesthe content portfolio for providing a true "Always-on" customer experience, manages the highly acclaimed Social Selling program and worksin collaboration with all relevant teams across SAP on a digital-first approach.

Firdaus brings over 17 years of experience in building new markets, increasing market share and brand visibility. She is passionate about leading and managing highly effective teams and spent eight years in marketing at Cisco prior to joining SAP.Most recently, Firdaus has been recognized with the'Woman Super Achiever Award' and'Most Influential CMO Award'for the ME Region, from the ME and Asia CMO Council, 'Marketing Maestro' at the Reseller ME Awardsand 'Women in Leadership Achievement Award'from the World Federation of Marketing Professionals. Firdaus holds a B.Tech. in Software Engineering from the University of British Columbia in Canada.

SAP is at the center of today's technology revolution, developing innovations that not only help our customers run at their best, but also improve the lives of people everywhere. As the market leader in enterprise application software, SAP helps organizations of all sizes and industries combat the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition. SAP applications and services enable more than 282,000 customers to operate profitably, adapt continuously, and grow sustainably.