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Role Players 2022

Anita Kukreja

Head – Marketing, Mindpreneur
IceWarp Middle East

With more than 20 years of experience in the field of Marketing and Communications in the IT Industry, Anita is currently working as Head – Marketing & Channels at IceWarp. She is responsible for leading the Go to market strategy for Channels along with creating the marketing strategies & driving marketing operations for India & Middle East region. Anita also oversees expansion of business through strategic alliances and partnerships to stay ahead in the game. Being Head of Marketing & Channels, Anita also supports the Customer interactions with CXO level engagement and also works with the management team to maintain the collective work to a good standard. She is passionate about building Brands.
Anita is a notable personality in the Industry, she is highly recognized by peers and colleagues, business partners as well as customers. In her current stint at IceWarp she has been instrumental in establishing the brand and have a good brand recall amongst the top 3 leaders in the industry. Her understanding of the industry and to quickly translate the same to execution with her team has won her accolades and recognition across. Her strong business sense in taking the right decision has enabled IceWarp to grow to more than 1200 customers within a short span of 6 years. Last year alone has been phenomenal revenue growth of 2x for the company with customer retention being maintained up to 98% & strong PR & digital goals.